Scott KaplanFeb 23, 20212 minApple Search Ads in 2021My how time flies! It felt like only yesterday that Apple was launching their Apple Search Ads platform. Hard to believe this year marks...
Scott KaplanDec 24, 20202 minMeasuring Apple Search Ads Discovery CampaignsIn my prior post, "Apple Search Ads Discovery Campaigns" I provided an overview of how to set them up and how they work. Discovery...
Scott KaplanDec 13, 20203 minApple Search Ads Discovery CampaignsAn Apple Search Ads best practice is to run a “discovery campaign.” A discovery campaign, as the name implies, allow for the discovery of...