Scott KaplanMar 10, 20203 minApple Search Ads: Basic or Advanced?As you’re probably aware, Apple Search Ads offers two flavors: Apple Search Ads Basic & Apple Search Ads Advanced. There are pros and...
Scott KaplanMar 3, 20202 minApple Search Ads & Mobile Measurement Partners (MMPs)Unlike web-based tracking, which uses cookies, attributing results from specific marketing channels is more complex on mobile. I view...
Scott KaplanFeb 25, 20202 min3 Reasons Why You Should Use Apple Search AdsApple Search Ads launched in 2016 and has quickly become a popular channel in the iOS mobile growth space. Singular rated Apple Search...