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  • Scott Kaplan

Search Marketers Rejoice! Impression Share Available for Apple Search Ads

Updated: Sep 13

Great news! Apple Search Ads is now including Impression Share metrics in the custom reports section. Impression Share reflects the percent of time your ad serves when it was eligible to do so.

You can access this data by going to:


Custom Reports > Create Report > Report Type > Daily Impression Share Report or Weekly Impression Share Report.


In addition to Impression Share, the report includes Rank and Search Popularity.


Look for subsequent posts on the Apple Search Ads Blog that dive into Impression Share reporting in greater detail. I just wanted to give marketers a heads up about this exciting news.


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1. App Store data from all available countries and regions (excluding China), 2018 (https://searchads.apple.com).
2. Appsflyer 2019 Performance Index (https://www.appsflyer.com/performance-index).

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