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Stay Current on Apple Search Ads & Growth Marketing
Useful Links

In today’s ever-changing mobile growth landscape, it’s imperative to stay up-to-date. Below is a list of some of our favorite tools. And if you have any links to share, contact us.

 

(List grouped by theme and alphabetical order.)

Apple Search Ads

 

Apple Search Ads – Always great to get news & updates directly from the horse’s mouth. The dedicated ASA page provides a wealth of information on ASA best practices, news and more!

Apple Search Ads Campaign Management API – If you’re looking to automate workflows, the ASA Campaign Management API can help. The documentation has improved considerably over the years.

 

Mobile App Analytics Research

 

AppAnnie – A leading mobile app analytics platform.

Apptweak – A fantastic ASO recommendation engine and keyword research tool. 

SensorTower  – A leading mobile app analytics platform.

 

Mobile Measurement Partners (MMPs)

 

Adjust – A leading mobile measurement partner (MMP).

AppsFlyer – A leading mobile measurement partner (MMP).

Branch –  A leading mobile measurement partner (MMP). (Full disclosure -- Adoya is an integrated partner with Branch.)

Kochava – A leading mobile measurement partner (MMP).

Singular – A leading mobile measurement partner (MMP).

 

Misc Search Engine Marketing (SEM)

 

Search Engine Land – A great site for staying current on search engine marketing (SEM).

Search Engine Watch – A great site for staying current on search engine marketing (SEM).

 

Tech News & Stats

 

Crunchbase – A great site for researching the myriad tech companies.

eMarketer – This site boasts an phenomenal array of reports and articles on all things digital marketing.

Statista – Fantastic for business data and reports.

TechCrunch – One of the “go-to” sites for staying current on the latest tech news.

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We're about saving our customer's time and increasing app campaign ROI. It's 2020, and we feel that customers should focus on strategy, not the nitty-gritty of search optimization and campaign management. Our platform is purpose-built to drive efficiencies and results.

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1. App Store data from all available countries and regions (excluding China), 2018 (https://searchads.apple.com).
2. Appsflyer 2019 Performance Index (https://www.appsflyer.com/performance-index).

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